Tag: lead generation

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Digital World / Online World

Pardot: Goals and Functionality of the Marketing Automation Platform

Discover Pardot: a B2B marketing automation platform that aligns sales and marketing,…

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John McNae
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Business

Inbound Marketing: An Effective Customer Acquisition Strategy – Meaning and Explanation

Inbound marketing attracts and converts customers using valuable content, SEO, social media,…

A smiling man with a well-groomed beard and stylish hair, wearing a white shirt.
John McNae
A man smiling while analyzing data on a laptop screen with graphs and icons.
Business

What is a Product Qualified Lead (PQL) and Why is it Important in Marketing?

A Product Qualified Lead (PQL) is a prospect who has shown real…

A smiling man with a well-groomed beard and stylish hair, wearing a white shirt.
John McNae
Ctools
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